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Hall Of Fame
   

Canberra Business Women's Breakfast Club
August 3rd, 2001

"Sharing Your Know-How As A Marketing Strategy"


Featuring Dr Ann Villiers - Mental Nutritionist

One way to build high-touch relationships with your clients is to share some of your "know-how", so people can make a confident decision in your favour.

In a complex, multi-option market place, confused customers do not buy.

You can be different! By helping people with their decision-making and problem solving, you enable them to sort out the options and reach a decision.

By sharing your "know-how" you can also help people to understand your business, your products/services and what you stand for. As these may be intangibles, there's more scope here for customer confusion and delayed purchasing.

Ann Villiers, Mental Nutritionist and CEO of Partners In Meaning, takes you through five simple steps to creating educational checklists based on your "know-how". Such information gives you an opportunity to introduce your business to prospects and to keep in touch with established clients. This is an easy way to establish your expertise, build your credibility and position yourself to stand out from the mediocre crowd.

The breakfast 'take-away' is Ann Villiers' article: "How to create a checklist to educate your clients about your business."

Venue: The Chifley On Northbourne - Northbourne Ave Canberra City
Date: Friday, 3rd August
Time: 7.15 for 7.30am - 9.00am
Cost: $27.50 members $35.00 non-members
Payment: All bookings must be accompanied by payment and can be sent to PO Box 470, Kippax ACT 2615 or paid for online at the Club's web site at www.hitechhitouch.org or faxed to 02 62598775
RSVP: July 31st
Membership: $97 per annum (incl GST)

For Membership applications contact the Club Co-ordinator, Suzanne Weatherburn on 02 62580744 or email: suzanne@creativeknowhow.com.au or pay at the Breakfast.

(Membership entitles you to a free listing in the business directory, and your listing with a link on the web site).


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